Shopping Malls
Solutions
Shopping Malls
Shopping malls today are facing keen competition, struggling to differentiate themselves from their competitors and experiencing a decline in customer loyalty. CRM systems offer shopping malls the opportunity to discover their edge and target customers wisely.
- Design promotions to encourage visits (e.g. extra points for specific days of the week or a month, extra points for inactive members, or rewards for participation in social media activities)
- Communicate promotions more effectively to members
- Encourage promotion sharing on social media
- Evaluate campaign effectiveness and insights for future marketing promotions
- Track members’ visit patterns and analyze visitor behavior in clusters (e.g. tourists, office tenants close to the mall, local shoppers, family members)
- Plan new campaigns to target different clusters of members
- Fine-tune future tenant mix
System captures data
The system captures data such as:
- Member information (e.g. age, gender, nationality, gender)
- Purchase records
- Gift redemption records
- WiFi login/out records
- Event attendance records
- Complaints records
- VIP lounge in/out records
- Social media activities