Medical and Healthcare

Medical and healthcare services and products are unique in that they usually attract long-term customers who tend to be repeat purchasers. This is an industry in which an effective CRM system can greatly ramp up business.

The system captures data such as:

• Member information and their special medical/health needs
• Purchase histories (e.g. date, time, products)
• Re-purchase cycle of specific products

The system effectively analyzes data to help you:

• Get to know members and their needs in depth so that promotions can be targeted better
• Remind customers when they need to renew/repurchase a product (e.g. annual check-up, refill specific medical products)
• Provide online channels to facilitate ordering (e.g. members can pre-order supplies for the whole year and request monthly delivery)