Hotel and Travel

Online booking has dealt a severe blow to the travel industry, but provides opportunities for the sector as well. In this industry, where the chances of repeat customers are high, a CRM system can make a huge difference.

The system captures data such as:

• Member information
• Purchase histories (e.g. travel frequency, preferred destinations, travel type, long/short haul, hotel class preferred, smoking/non-smoking room)
• Redemption histories

The system effectively analyzes data to help you:

• Get to know members and their travel preferences, enabling the design of personalized promotions
• Recommend destinations/attractions to individual members based on their travel history
• Offer various benefits (e.g. bonus points to encourage hotel re-visits)