Why use CRM?

CRM helps you know your customer, serve your customer, gain customer loyalty and attract new customers. With an effective CRM strategy, you can increase revenues by:

• Truly getting to know your customers and providing them with the exact services and products that they want.
• Retaining the 20% most important customers and attracting new ones. According to the golden 80/20 rule, 20% of the very important customers contribute 80% of the sales revenue.
• Running more accurate marketing campaigns with less manpower and fewer resources.
• Cross-selling products more effectively and shortening the sales cycle.
• Acquiring better metrics for marketing campaign evaluation.
• Enhancing customer service and building a long-term relationship with customers.
• Determining the future direction of your business.