Why use CRM?

CRM helps you know your customer, serve your customer, gain customer loyalty and attract new customers. With an effective CRM strategy, you can increase revenues by:

  • Truly getting to know your customers and providing them with the exact services and products that they want.
  • Retaining the 20% most important customers and attracting new ones. According to the golden 80/20 rule, 20% of the very important customers contribute 80% of the sales revenue.
  • Running more accurate marketing campaigns with less manpower and fewer resources.
  • Cross-selling products more effectively and shortening the sales cycle.
  • Acquiring better metrics for marketing campaign evaluation.
  • Enhancing customer service and building a long-term relationship with customers.
  • Determining the future direction of your business.
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