prime更提供了其他生活便利的服務，如免費音樂、影音。這種Loyalty Program (忠誠系統)，要收費才能做會員，可見Amazon對會員經濟效益非常有自信。
成為Prime會員能享受的福利著數有很多。美國境內Prime會員任意金額購物免運費，部分貨品更加保證兩天送達 (工作天) 。Prime會員更可以享用特權，提前進入Prime Early Access，即是率先搶購，可以在開放大減價時段之前提早進入搶購心頭好。
會員可以免費訪問Amazon Prime 影片，觀看無限量的電視電影節目。亦可以登入Prime
針對prime會員，Amazon提供不少專享活動，部分商品提供會員專享特價(exclusive for prime)。此外，Amazon亦推出’’prime day’’，即是Amazon的一年一度的黑色星期五大型促銷日，海量商品瘋狂打折，但不對外開放，只有Prime會員才能享受到優惠。為了促銷會籍，亞馬遜Prime 能免費申請30天的試用，鼓勵客人參加體驗。
The influence of mobile applications is increasing every day. In the time of using Smartphone, 90% people spend time on Apps, while only 10% people spend on mobile websites. The potential for ‘mobile apps’ marketing is too big to ignore. Therefore, we present you 5 Reasons why you should have started now.
1. Be Available to Customers at All Times
There are over 3 billion Smartphone users worldwide. Mobile app is a game changer to marketing. The current defect of customer service is limited service time. Mobile Apps breakthrough that. Through the apps you are 7X24 available for your customers. User can visit and gets to know about you at any time. They can even purchase in the middle at the night and all they need to do is to download and install your app. They don’t need to wait for the business hours. Moreover, the app reduces dependence on manpower. Mobile app is the key to enhance customer experience.
2. Approach Customers by Multiple Channels
Apps serve many functions. With the continued growth of mobile technology, it serves more. For example, the AR/VR technology makes Apps shopping experience shift from 2D to 3D. The technology can be applied in video games and retail, health care, and education. Customers can shop through AR functions within apps. There are and will be many functions, chose whatever it suits your business. You can approach your customers to introduce special sales and promotions in so many ways at any time.
3. Mobile Apps Allow Integration
with Loyalty Program
Loyalty Program encourages customer loyalty through rewards and incentives. It motivates users to re-visit again. Membership cards are traditional present of the loyalty program. In the era of mobile apps, membership cards are being replaced. Users can register and become member more easily through the app. No more complex registration procedure. Once they are members they will receive promotions and discounts regularly, a more efficient way to engage with customers.
4. Mobile Apps Contribute Brand Building
A mobile app can greatly contribute to brand awareness. The more often you can get customers participated with your mobile app, the sooner they will be interested to purchase your products. Coca-Cola captures user’s imagination with mobile apps. In 2003, it cooperated with Spotify. The app combined the physical experience of drinking a Coke, with the virtual experience of blending that moment with music through the playlist.
5. Mobile Apps to Standout Yourself
People are surrounded by noise in social media, like Facebook, Twitter, advertisements, websites, email marketing. It weakens your effect on customers. It’s necessary to stand out yourself and establishes a stable connection with your customers.
Overall, if you think that mobile apps are only for big brands, it’s not. More and more small and midsize businesses are following the mobile trend. They are ahead of the competition. The cost of mobile apps development is lower, therefore you should invest on it to catch up the trend.