Mobile App is a powerful approach to brand building. It establishes a deeper relationship with customers. Mobile app is an advertising medium which completes the brand’s offline experience. It helps to retain the customer and maintain customer loyalty. Mobile apps can easily integrate with the Loyalty program. Together it brings accessible member status management.

People spend lots of time on apps every day, but the truth is that many of the apps are abandoned or forgotten. According to Ipsos MediaCT, one in four installed apps is never used. It would be a waste if you do not market your app properly. Therefore, we have two marketing advice for you to keep your apps active.

Mobile App Marketing on Search Ads

mobile app

How users find new apps? 40% of Smartphone users browse for apps in the app store. What about the others? Search significantly contributes to apps discovery, one in four users download an app through search ads. Users will usually seek apps on Google or Yahoo when they have a specific need, like accommodation, traveling, for instance. Thereby, marketing on a search engine is still an essential approach. Simply put your apps on the apps store won’t be enough.

You should make your apps highly accessible and everywhere. Marketing on search Ads is a good way to start. Search Ads drives apps visibility and brand awareness, also prompt apps download. Search Ads vendor is smart. It won’t display ads randomly and blindly. Google Ads collect and analysis user’s cookies to deliver better and accurate ads. Users searched for ‘’hotel’’ on Google will most likely to see related Ads when browsing. It greatly increases Ads effectiveness.

Engagement and Re-engagement

A satisfied mobile app simplifies lives. It makes lives easier and convenient.

Let say you successfully motivate users to download your app, coagulation! However, some people will uninstall the app once they have completed the purchase. How do you prevent users from that?

Continued engagement is the key to attract users to keep using. Take Starbuck Apps for example, the app makes the shopping experience more fun. Users can pay through the app which shortens the purchase journey. Members earn an extra bonus point from every purchase through the app. They can redeem the bonus point for a free drink. Starbuck apps prove its value and utility through different continued engagement.

Research found that users would re-visit the app if they are offered a discount or bonus content. A customized offer is better because it matches with the user’s need.

Given the enormous amount of apps available in the apps store, it’s more challenging to gain attention. You need to stand out the value and utility of your app, prove the users that your app can contribute their lives constantly.

Overall, it’s important to present the value of your apps. What you need is a professional apps vendor who familiar with the loyalty program. A tailor-made mobile app which serves member status, coupons, and bonus management can greatly engage customers. It makes your apps more valuable and useful.

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