Medical and Healthcare

Medical and healthcare services and products are unique in that they usually attract long-term customers who tend to be repeat purchasers. This is an industry in which an effective CRM system can greatly ramp up business.

The system captures data such as:

  • Member information and their special medical/health needs
  • Purchase histories (e.g. date, time, products)
  • Re-purchase cycle of specific products

The system effectively analyzes data to help you:

  • Get to know members and their needs in depth so that promotions can be targeted better
  • Remind customers when they need to renew/repurchase a product (e.g. annual check-up, refill specific medical products)
  • Provide online channels to facilitate ordering (e.g. members can pre-order supplies for the whole year and request monthly delivery)

 

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