Fashion and Beauty
As shoppers are always on the lookout for new trends and experiences, simply offering discounts may not attract and retain members. An effective CRM system helps to understand members’ needs, enabling sales teams to up-sell customers based on their preferences.
The system captures data such as:
- Member information (demographic data as well as physical traits such as weight, height, skin type)
- Purchase records (e.g. date, time, product line, product categories, visit frequency)
- Gift redemption records
- e-Coupon usage records
The system effectively analyzes data to help you:
- Gain in-depth insight into members’ needs and preferences
- Create more effective communication platforms (e.g. Facebook, WeChat, website) for easy access to product information
- Encourage visits through auto reminders about e-coupon expiration, upgrade deadline and requirements, etc.