What is CRM?

Customer relationship management (CRM) refers to an integrated, automated system to manage a company’s interactions with new, existing and future customers.

When running a business, information is power. CRM systems enable you to access the information you need when you want it and to gain a 360° view of your customers by combining the efficiencies of information technology with the strength of human resources.

At its simplest, a CRM system would synchronize sales, marketing, customer service and technical support. At its best, CRM operates as a strategic and holistic approach that enables businesses to foster and strengthen relationships with key clients and customer segments over the long term by using data to understand customer needs and create value with them.

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