8 Reasons Why Mobile Apps are Good for Catering

Mobile Apps are powerful and profitable for business. Starbuck conducted 16% of their transactions over their member app alone. Mobile app for the catering industry is an unstoppable growing business. It is worthy to invest as soon as you can. We have 8 points to explain helping you to make your decision.

1.Mobile Apps Integrated with Loyalty Programs

mobile apps

On Black Friday 2015, Pizza Ranch carried a promotion that rewarded their customers’ double points for shopping from them that day. It achieved 67.6% more business than they normally do. It was a successful and cost-effective marketing strategy and their ROI (return on investment) was 780% on the money and time they invested. Thanks to the mobile-based loyalty app, it included incentive programs which motivated customers to revisit their shop. Customer loyalty could be better guaranteed due to the continued engagement functions in the mobile app. For example, push notification, promotion, special offer and rewards and etc. Pizza Ranch’s member received the double points announcement before Black Friday, hence the purchase.

Research found that 65 % of restaurant customers are willing to download restaurant’s app if the time to time special offers and discounts are available. 80 % of apps users are happy to re-visit again to redeem deals.

2. Smooth Order Fulfillment

mobile apps

Mobile apps make order fulfillment more satisfied. It benefits for both, you and your customers. The traditional ordering method is inefficient and unreliable. The staff needs to spend the time to understand the customers’ orders and convey what needs to be done to the cooks. The mobile apps help to ease the process. It greatly reduces time, mistakes and manpower.

The mobile payment complete transactions in a more efficient and accurate way, it better ensures smooth communication and process. It reduces back and forth and double check for the payment amount.

According to ordering app GrubHub, placing an order via phone takes two minutes to complete, while placing via mobile apps only takes 45 seconds.  

Manpower shortage is a difficulty for all catering. You can now consider a mobile app an extra help, only faster, better. The app can be installed in mobile and tablets. The latter is more common in Hong Kong. For example, Kokonoi Sushi deployed tablets to carry their ordering. The technology is more mature and complete nowadays.

Mobile apps 4



3. Mobile Apps Attract Millennial and 90s

According to Food Tech Connect, 98% of 18 to 34 year-olds who’ve paid a bill via mobile would like to do so again. 35% enjoy placing their orders via the app. 40% actually prefer mobile payment over other options.

Some of you may argue their purchasing power is lower than others. Therefore, they are not your main customers’ stream. They are not now but will be soon.

A loyalty mobile app is a long term investment. It will continue to contribute your business. A mobile app integrated with CRM? Better, it is ready for future growth and need. If there any new technology for mobile, you can upgrade your apps with simple enhancement. The Loyalty app won’t be outdated.

4.Social Media Marketing on Mobile Apps

One of the advantages of mobile app is social media marketing, free!  You can invite your customers to leave some comments and share their experiences on their social profiles.

The app allows encouraging guests to share your restaurant in so many ways. You can link their membership account to their social media, setting several sharing buttons in your app, sharing on Facebook earns extra bonus and etc.


“Share this restaurant with friends and everyone enjoy a lower price.”

5.Higher Menu Accessibility

According to research by Chadwick Martin Bailey, 62% of customers are less likely to visit into a restaurant if they can’t easily access the menu on their mobile device. Many customers prefer to have a look on the menu. They may want to learn the signature of the restaurant compares it with others. With the app you can present your menu much easier.

6.Invite Phone Conversation

You can invite guests to call your restaurant by simply add a click to call button in the app. It helps to boost the conversion rate. Guest can call instantly without looking up your phone number in Google. All they need to do is tap on it. According to Google, 70% of people who search on mobile prefer the click to call. Therefore, if you put that button in your mobile app, the engagement will most likely go up.

7.Higher Re-visit Rate

Coupons and gifts are popular ways to boost re-visit rate. Coupon was introduced back in 1887 by Coca-Cola. They created hand-written tiny pieces of paper for a free bottle of Coca-Cola.

 However, coupons are easy to lose and forgotten. Today people are carrying too many things in their wallet. It’s time to make coupon digital. You can simply integrate it with the mobile app. Guests no longer need to carry coupons around. With the app, guest can easily redeem coupons.

8.Mobile Apps have Better Photo Display

Food display is important for catering. A good image prompts desire and appetite. Many restaurants spend effort on their menu in order to present better ‘’food’’.  The order of the menu can’t change frequently but the app can. You can change the order anytime you like.

Mobile apps present food in multiple ways, like videos, GIFS and pictures. It makes customers hungry.

To conclude, the rapid growth of mobile apps benefits to retail and service industry, especially the catering. The trend is unstoppable. If you start sooner, you will outstand yourself and be more competitive than others.

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5 Reasons Why You Should Start Mobile Apps for Business Now

The influence of mobile applications is increasing every day. In the time of using Smartphone, 90% people spend time on Apps, while only 10% people spend on mobile websites. The potential for ‘mobile apps’ marketing is too big to ignore. Therefore, we present you 5 Reasons why you should have started now.


1. Be Available to Customers at All Times

There are over 3 billion Smartphone users worldwide. Mobile app is a game changer to marketing. The current defect of customer service is limited service time. Mobile Apps breakthrough that. Through the apps you are 7X24 available for your customers. User can visit and gets to know about you at any time. They can even purchase in the middle at the night and all they need to do is to download and install your app. They don’t need to wait for the business hours. Moreover, the app reduces dependence on manpower. Mobile app is the key to enhance customer experience.

2. Approach Customers by Multiple Channels

Apps serve many functions. With the continued growth of mobile technology, it serves more.  For example, the AR/VR technology makes Apps shopping experience shift from 2D to 3D. The technology can be applied in video games and retail, health care, and education. Customers can shop through AR functions within apps. There are and will be many functions, chose whatever it suits your business. You can approach your customers to introduce special sales and promotions in so many ways at any time.

3. Mobile Apps Allow Integration with Loyalty Program

 

Mobile apps

Loyalty Program encourages customer loyalty through rewards and incentives. It motivates users to re-visit again. Membership cards are traditional present of the loyalty program. In the era of mobile apps, membership cards are being replaced. Users can register and become member more easily through the app. No more complex registration procedure. Once they are members they will receive promotions and discounts regularly, a more efficient way to engage with customers.

4. Mobile Apps Contribute Brand Building

A mobile app can greatly contribute to brand awareness. The more often you can get customers participated with your mobile app, the sooner they will be interested to purchase your products. Coca-Cola captures user’s imagination with mobile apps. In 2003, it cooperated with Spotify. The app combined the physical experience of drinking a Coke, with the virtual experience of blending that moment with music through the playlist.

5. Mobile Apps to Standout Yourself

People are surrounded by noise in social media, like Facebook, Twitter, advertisements, websites, email marketing. It weakens your effect on customers. It’s necessary to stand out yourself and establishes a stable connection with your customers.

Overall, if you think that mobile apps are only for big brands, it’s not. More and more small and midsize businesses are following the mobile trend. They are ahead of the competition. The cost of mobile apps development is lower, therefore you should invest on it to catch up the trend.

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6 Reasons Why Mobile Apps are Better than Membership cards

Membership Cards was the foundation of loyalty marketing. However, it is outdated. ‘Mobile Apps’ lead it to a new era. Many aware of the rapid growth of mobile apps development, therefore, expand their business with member mobile apps. Some insist on the membership cards as it is a lower cost choice. It’s not a wise move though. We present you 6 Reasons why you should start Mobile Apps asap.

Easy and Convenient

 

Research found 44% people have to carry 2-4 membership cards with them anywhere. Carrying multiple plastic cards in wallet and pockets can be very messy. Every time they purchase they have to find and then pull them out. Carrying multiple cards pain consumers the most. 43% says having a load of cards is the biggest frustrations. By providing mobile apps, you can improve the shopping experiences. Wallets and pockets suddenly get their space back. Plus mobile apps will not be lost as easy as cards.

 

mobile apps

Customer Engagement with Mobile Apps

 

A membership card cannot engage and approach customers. They have no incentives and rewards to motivate customers to re-visit your business. Membership cards are easy to be forgotten and lost. Meaning it is not a reliable tool to keep your customers loyal.

With a mobile app installed on your customer’s phone, your brand will be presented frequently which serves as a constant reminder of your brand.

 

Personalized Communication

 

Membership cards provide zero communication with customers. The only viewable content it has is the limited text printed on the cards. It cannot establish any long-term relationship with your customers.

Mobile apps allow unique, custom and personalized engagements with your targeted customers. You can connect with them at the chosen time. For example, you can provide limited time promotion for festivals. With the push notification, users are easily informed about special promotions and discounts. Birthday greeting and other incentives are available, which better encourage customers to re-visit again.

 

True Loyalty

 

Mobile apps provide fruitful interaction, like gift cards, lotteries, special offers and etc. You can collect customer feedback and data following each purchase. You can better meet the customer’s expectation and ensure the usability of your marketing campaign.

 

Visual and Emotional Appeal

 

mobile apps

 

Membership cards lack visual and emotional appeal as the earned points and rewards are not viewable. Member apps can display colorful images and videos. It better introduces your hero products. The emotional appeal motivates users to keep an eye on your promotions. Moreover, it helps nurture the more powerful connection between customers and your brand.

 

Data collection

 

For membership cards, it’s much more difficult to collect and analyze data on your customers. It means you cannot send personalized offers to your clients and create highly targeted marketing campaigns.

With a mobile app, you can easily collect valuable data to get insights into demographics, behavior, and preferences. You can analyze the data to capture the customers’ profile. It helps in increasing the success of your marketing campaign.

 

Overall, consumers are more demanding than ever, they need fast and simple shopping experiences, personalized engagement and promotions. Most consumers prefer mobile apps than membership cards. As a result, membership cards are outdated and soon become useless. Some concerns the cost of mobile apps, it actually becomes more cost-effective due to the popularization of mobile technology. 2018 has come to an end and it’s better to start late than never. If you don’t have a mobile app with Loyalty Management System, starting one in 2019 will be a good way to start.

 

 

 

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5 Consumption Behavior Concluded in 2018

The consumption behavior and habits are changing, due to the CRM technology. The CRM system brings mobile payment, online stores, and internet finance, which magnifies the purchasing power of the Chinese.

Accenture, leading global professional services company announced a report ‘’2018 Accenture China Consumer Insight”. It indicated that when, where and what became the main considerations when buying. Price, quantity, quality, and trademark were less important. The report summarized five major trends in consumer behavior.

 

 

1.Two Line Buying

 

Online Shopping?  Traditional stores?  Cheap? Convenient?

For retailers, these two binary oppositions were the dilemma. Today, the two are gradually forming a balance, from opposition to integration.

The report said that as shopping prices became more transparent, price comparisons were more and more popular. Half of the people said that they often used their mobile phones to compare prices when buying in the store. 45% said they often used websites which provide discounts information to locate cheaper prices. People realized that time is money while the comparisons. More than half of consumers believed it was worthwhile to spend money and time. They were willing to spend the time to compare the differences between online stores and traditional stores.

Online shopping and traditional stores were no longer in the opposite.

 

 

2.Shopping Socialization

 

Consumption BehaviorConsumption Behavior

 

The report showed that nearly 90% of consumers have their own social circle on Facebook, Twitter, Wechat and etc. Social media had a strong influence on consumption behavior. Sharing and recommendation posts stimulate the purchase interest. According to the report, Food, travel sports and fitness were the most concerned topics among social media. 87% of consumers were happy to share their purchase experience and comments. Most people believed the recommendatory products from their friends on social media over advertisements.

 

 

3.Focus on Shopping Experience

 

59% of respondents believed shopping was not only about commodity, but it was also about the experience. Many had positive feedback on participatory commerce, which allowed shoppers to participate in the design, selection of the products they purchased. 64% believed that participatory commerce helped them to buy the products they wanted. 53% said that they like a brand because of the good shopping experience.

 

 

4.New Consumption Behavior: Fitness Consumption

 

Sports and fitness is the latest lifestyle, also a huge potential market.  Chinese had a higher budget for purchasing sports products and fitness services. This new lifestyle changed consumption behavior and habits.

In addition, “sports + new technology” had gradually become a combination of sports consumers expect. 44% of consumers expressed their visions on AR/VR technology. They wished the technology would be applied in the field of sports and fitness. 41% of consumers hoped that artificial intelligence and internet would be widely adopted in sports and fitness assistance. 29% of consumers hoped that outdoor sports products could also able to be shared. For example, the shared bikes.

 

Consumption Behavior

 

 

5.Embrace the Sharing Economy

 

Nearly half said that many products were rarely used after they were bought, and more than 60% of them had experience on second-hand trading platforms. They hoped those products could be shared. Sharing economy is unstoppable.

 

 

Consumption behavior changed due to the CRM Big data technology.  Enterprises need to adjust their marketing scheme to meet the new demand of the customers. WeChat promoted WeChat pay, a mobile payment application widely. It made a huge success in China.

 

 

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Mobile Apps 才是大勢所趨?續稱霸零售業!

Mobile Apps ? Mobile Website? 相信很多人在選擇時會心大心細。Apps 在電子商務、零售中表現出眾,有更高的客戶保留率。隨著BLOCKCHAIN、AR/VR等技術進步,Apps將繼續稱霸數碼營銷市場。

文章將總結Mobile Apps的優勢,希望幫大家作出正確決定。

 

Mobile Apps 的使用更普及

 

Mobile Apps

 

最近的研究表明,在使用手機的時間中,90%的用戶把時間花在了應用程式(Apps)上,只有10%的人花在手機互聯網(Mobile Website)。 在電子商務領域差別更加明顯,用戶平均每月使用Apps進行購物時間為201.8分鐘,而用Mobile Website購物的只有10.9分鐘/月。根據Flurry Analytics的2016年調查顯示移動用戶在互聯網上花費的時間,90%的用戶更喜歡應用程式。

Apps能支援更多的功能,提高用戶購買體驗,如GPS、點擊通話、相機或掃描儀(QR Code) 、各種支付方法等。Apps更快地加載內容,設計比Mobile Website更適合不同的屏幕尺寸。Apps允許用戶設置個人帳戶並保留重要信息,可以為不同的用戶群構建針對性的營銷活動。Apps允許離線工作,即使沒有互聯網連接,用戶依然能夠繼續提供對內容和功能的訪問。

 

Apps 在電子商務、零售中表現出眾

 

Mobile Apps

 

根據Criteo所做的研究顯示, 與Mobile Website相比,消費者使用Apps時查看的產品多出4.2倍,轉換率(Conversion Rate) 亦高出3倍。

而Mobile Website的購物放棄率(產品置於購物車然後取消購買)則遠高於Apps,放棄率高達73.4%。 其中一個原因是,客戶使用Mobile Website結賬時必須填寫憑證和個人資訊,繁複的程序會令客人感到困擾因而放棄購物。 Apps能夠節省購買手續,綁定信用卡等功能均有助提升購物體驗。

 

Mobile Apps比Mobile Website有更高的客戶保留率(Retention Rate)

 

Apps 又被稱為新一代的會員卡,因為它能有效提高客戶忠誠 (Customer Loyalty) 。Apps可以發送推送消息,讓客戶與您的電子商店保持聯繫 (Engagement) 。當用戶瀏覽他們的手機時,品牌圖標是可見的,能保持品牌知名度。Apps可以保留用戶資訊和數據,實現一鍵式結帳(One Click Buying) 並最大限度地減少購物時間。

40.4%的用戶在下載Apps後購買了更多的商品。 45.9%的人因為Apps的使用更頻繁地訪問實體店。 相比之下,用戶瀏覽Mobile Website 時,有六成的人會在頭幾秒內便離開網站,保留率根本是悲劇。

 

Mobile Apps 在2019年之後的走向又會如何? 周邊技術越來越成熟,VR/AR、BLOCKCHAIN等的全面推廣和應用,Mobile Apps 走勢依然強勁。Statista 預計2019年全球手機用戶數量將達到50.7億。 這是一個相當潛力的市場。Apps在發達國家推動了超過50%的電子零售。 預計到2021年,世界其他地區將迎頭趕上,屆時Apps將成為數字零售 (Digital Retail) 的主要推動力。 屆時,預計7000億美元的銷售額將由Apps直接處理。Adobe的一項研究表明,77%的企業主發現企業應用程序具有優勢,66%的企業正在進一步增加投資。 此外,預計到2021年將有4300億企業應用市場。

 

Mobile Apps

 

BLOCKCHAIN令Apps支付更保障

 

Apps的發展勢不可擋,預計到2020年,全球移動支付 (Mobile Payment) 將成為一個價值5, 350億美元的行業,從2015年到2020年,年增長率達到80%。

Gartner 顧問公司發表 的十大科技發展趨勢,已經連續兩年點名BLOCKCHAIN技術。

區塊鏈(Blockchain) 是一種「將資料寫錄的技術」,起源於比特幣。可以理解成是一個所有人都可參與的電子記帳,所有的交易資料都會被記錄。它使用複雜的密碼學來加密資料,以非常低的成本解決了網路上安全保密的問題。BLOCKCHAIN有利電子貨幣交易的安全性和保密,使電子交易更保障。

大多數的政府部門正計劃投資區塊鏈,用於金融交易管理,資產管理,合同管理和監管合同目的。 預計三分之一的銀行將在2019年前採用商業區塊鏈,意味著Mobile Payment 技術將會更加安全普及。

 

AR/VR技術令Apps 購物體驗由2D走向3D

 

下一代的Apps尤其是遊戲方面的應用都將會關於AR和VR。技術專家預計到2020年將產生1500億美元的收入。該技術除左可以應用在電子遊戲和零售,將會在其他許多傳統行業實踐。例如房地產、醫療保健和教育等。

市場上有超過100,000個健康有關的Apps,並預計到2019年iOS和Android上的mhealth Apps下載量將衝破20億次。它有助於記錄用戶的病史,處理醫療費用,並通過電話檢查及AR/VR技術處理嚴重的健康問題,如哮喘,糖尿病和癌症。醫生也將能透過AR/VR進行預約和查看患者病史,進行嚴肅的醫療操作。AR和VR技術令在Apps上的顧客體驗有了質的變化,很多傳統行業將無需客人親身選購。

 

Apps上互動將更多輕鬆自在

 

用戶偏向與品牌輕鬆的互動(Engagement),亦希望通信渠道全天候開放。 52%的消費者喜歡通過Mobile Apps進行進行互動,比傳統方式如電話更高。

聊天機器人(Chatterbot)是可以模擬人類對話進行交談的電腦程式,可以實踐客戶服務和資訊查問。預計這項技術表現將會更進取,可回答甚至還沒有被問到的問題,將為用戶提供實際解決方案。Chatterbot將在2019年將客戶服務提升到一個完全不同的水平,不僅僅是24X7全天侯,更加能取代人力的資源,預計在Mobile Apps上提供更貼切的服務,滿足客人的CS需求。

 

Mobile Website 已經落伍,在零售上,未來勢必被Apps全面取代。如果您還沒有考慮向您的客戶提供Mobile Payment,或者連Apps都沒有,那麼2019年開發Apps的討論將是一個必要的舉措。

 

其他大數據銷售故事:

 

大數據銷售-比顧客自己更了解顧客(下)

大數據分析-比顧客自己更了解顧客(上)

大數據行銷-是捕捉客人的真命天子?

客戶關係管理-邂逅大數據

從粉底說數據行銷

數據行銷第一步

 

延伸閱讀

 

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